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Yummy Mummy Club’s “Mompreneur of the Week”

Yummy Mummy Club Entrepreneur of the WeekSwaggerTag has the honour of being featured as the February 24, 2014 “Mompreneur of the Week” on Erica Ehm’s Yummy Mummy Club (YMC). YMC’s Mompreneur of the Week is a regular item posted by Amy Ballon and Danielle Botterell of Spark Consulting and blog Mom Ink.

Amy and Danielle are passionate about all things small business. They frequently speak on the topic of entrepreneurship to the media, at seminars and conferences. Amy and Danielle co-founded Admiral Road Designs, which they sold in 2013 after more than a decade. They also wrote a fabulous book entitled Mom Inc. — How to Raise Your Family and Your Business Without Losing Your Mind or Your Shirt, published in 2011 by HarperCollins. These days, the best friends continue to work together, advising other entrepreneurs via their business, Spark Consulting.

Erica has gone from rock’n roll to rocking the cradle. If you are a Canadian mom, and were a teen or in your 20s in the 1980s, you’re very likely already familiar with YMC & Erica Ehm. Erica was a 1980s pioneering video jockey at the Canadian cable television station MuchMusic, but has collected a dizzying array of other accomplishments since. She is the creator/publisher of the YummyMummyClub.ca which speaks to the woman in every mom struggling with the reality of being a modern parent. The Yummy Mummy Club was started after the birth of her second child.

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