Multipurpose Identification Tags

Archive for the Media Bites Category

Lane Kennedy Talks Life: the Entrepreneur Experience with SwaggerTag founder Karen Walker

Check Out my Entrepreneur Experience interview with Lane Kennedy!

Lane Kennedy Talks LifeLane Kennedy Levy, a vibrant and “straightforward” woman with immense personal power and beauty asked me a few entrepreneur questions for an October 24, 2014 podcast distributed to her amazing online community of “Lane Kennedy Talks Life: the Entrepreneur Experience”. Have a listen to her interesting questions and my answers!

Lane asked me to name two entrepreneur-related tips to share with Moms right now. Just two? It was hard to choose, of course. But I arrived at some relevant truths: “It’s going to take you longer than you likely think, so persevere. It helps to surround yourself with a small business community, whether in-person or virtual, to ask questions, get feedback and support.” If I could underline this, over and over, with red pen: I would.

Furthermore, she asked me to name two books I’d like Lane Kennedy Levy listeners to read. Of course, I had to mention my handy-dandy “bible,” The Mom Inventors Handbook by Tamara Monosoff. Also, of course, I noted my favorite de-stress activity: curling up on a comfortable couch and reading Brit chick-lit.

Lane Kenney Levy’s website gives three-dimensions to her overarching mission: “to touch the lives of other women who are on a quest to having and enjoying more time, freedom, and independence!” She wants to activate our lives, empower us to live stronger, and fuel our own change in the world. Lane lives a truly incredible, inspiring existence, and she gives strength to other entrepreneur women (like me at SwaggerTag!) all over the world. Check out her blog for unique life advice, really funny anecdotes, and fun life-affirming challenges.

Have Sippy Will Travel Guest Blog Post

Check out my SwaggerTag ID Tag guest blog post on Have Sippy, Will Travel!

SwaggerTag Guest Post on Have Sippy Will TravelLast September, I had the enormous pleasure of guest blogging about SwaggerTag ID Tags on Have Sippy, Will Travel, a Travel website owned by a remarkable woman named Samantha. My article: “The Migratory Patterns of Kids’ Gear,” could be the outline of the next big children’s book. Where, in the world, does our kids’ stuff go? Does it walk on its own? Does it have its own bus fare? “How does a pair of running shoes find its way up telephone wires? Do scooters and bikes wheel themselves miles away from home?” These are not questions I—or anyone else—can readily answer. In fact, the New York City’s Transit reports a rotating inventory of more than 160,000 missing items. How many of those things, do you think, are purses, pink backpacks, or super-important stuffed animals? Of course, this New York City Transit system does its very best to reunite these items with their original owners (see my post if you want to learn how). But this matching is often difficult—paving the way for SwaggerTag ID Tags. Think of all the public-transit people, all over the world, with easy minds as they hook up with their things again. Phew.

My September 27, 2014 article was well-received, and was widely shared on Facebook, Twitter, LinkedIn and Google+.

Backpacks with SwaggerTagSamantha of Have Sippy, Will Travel is an intelligent spark in the blogosphere. She speaks several foreign languages and has traveled to many countries, all over the world. (Her most posts about Vermont, a picturesque farm in the middle of Pennsylvania, and a cliff-side home in Maine are so beautiful, it’s heart wrenching. What a life she leads!) Check out her travel advice, her diet plan reviews, her favorite fashion items, and her continuous joie de vivre. She was named one of the Top 10 Most Influential Mom Bloggers in Social Media, and she has appeared in Entertainment Tonight, HostelBookers, Island Life and Times Magazines, Good Housekeeping, and many more. Thanks, Samantha, for bringing me into your enlightening Have Sippy, Will Travel world!

Canadian Family Roundup

Canadian Family’s Awesome Shout Out to SwaggerTag ID Tag!

Canadian Family on SwaggerTagCanadian Family blogger and self-described kid-gear expert Andrea Traynor felt the uncomfortable tremors of back-to-school and took action with an extensive “10 Things to Get Kids Excited About Back to School List” last September. Lucky for us, SwaggerTag ID Tags made the list!

Canadian Family's photo of SwaggerTag ID TagsBeyond the first realms of brand-new-shoes and new backpacks, Andrea Traynor discusses essential new ways to personalize your kids’ back-to-school gear with things like super-fun skydiving pig pencil toppers, chic clothing options, and non-toxic jewelry. SwaggerTag ducks into the list, fueling “fun and safe” ways for kids “to stake claims to their back packs or lunch bags.” Canadian Family discusses the different design ideas for personalization: from TV characters to kid-created (often in that thick pink crayon or lime green marker) designs.

Canadian Family is the go-to website for parents with continuous questions. Parents with a house full of picky eaters can halt their worries with an extensive list of super-healthy, kid-friendly recipes. Worries about safety during long vacations or “how to throw the best birthday party” fly out the window with essential descriptions and marvelous, creative ideas. It’s perfect for all of us: from those of us wide-eyed and just getting started on the parenting train to those of us tired and weary, packing up college boxes and sending our kids on their way. Extend your parenting knowledge, treat yourself well, and have a little fun with your children with their help. Seriously: they know what they’re talking about.

CNNTravel’s 25 Travel Gadgets

CNN Travel features SwaggerTag ID Tags as a desirable travel gadget in their roundup.

CNN Travel review of SwaggerTag ID Tags as travel gadget
This is it, everyone: the big leagues. CNN Travel mentioned SwaggerTag ID Tags this past summer in its July 9th, 2014 “25 Totally Unnecessary but Desirable Travel Gadgets” article, and I couldn’t be happier. SwaggerTag is No. 16 in the roundup. That’s right: alongside the clip-on cameras, a Louis Vuitton “shower-in-a-suitcase”, the “headphones in a headband”, and the portable CampStove rests our own bright and chipper SwaggerTag ID Tag. It’s nice to be called desirable, no?

Here’s what CNN Travel’s roundup said about SwaggerTag ID Tags: “This is a colorful ID tag to personalize your baggage using a family photo, the logo of your favorite sports team, or any other image. Your personal information is stored safely inside.”

The CNN writers, Jill Becker and Tamara Hinson, mention the ease of personalization that comes with the SwaggerTag. They love the color and the ability to choose an appropriate logo—no matter your favorite team or your most-precious photo. What’s more: they mention that the personal information is safe on the inside of the SwaggerTag, safe from prying eyes. (More necessary than desirable, I’d say.)

And part of the excitement of being featured in a CNN Travel article is that the story gets picked up everywhere — and I mean everywhere -across the U.S, Mexico & South America, and all the way to Australian! I heard from friends & family that there were a number of TV news show mentions, but I wasn’t able to track down any footage online to post. Here’s a few of the pick-ups (over time some posts have been removed, so those that still do are click-able):

SwaggerTag on ABC News Channel 13, travel gadgetABC News Channel 13
SwaggerTag on Big Online News, travel gadgetBig Online News
SwaggerTag on Detik News, travel gadgetDetik Travel
SwaggerTag in Houston Style, travel gadgetHousten Style
SwaggerTag on KSL5 News, travel gadgetKSL News, Salt Lake City
SwaggerTag on KVIA News, travel gadgetKVIS, El Paso
SwaggerTag on La Nacion, travel gadgetLa Nacion
SwaggerTag on Techne, travel gadgetTechne Mexico
SwaggerTag on WDBJ7, travel gadgetWDBJ7 TV, Virginia
SwaggerTag on Where in Cairns, travel gadgetWhere in Cairns, Australia
SwaggerTag on WMYR TV, travel gadgetwMYR TV, New Hampshire
SwaggerTag on WTVR CBS 6, travel gadgetWTVR CBS6
SwaggerTag on WDBJ7, travel gadgetWDBJ7, Virginia

CNN Travel’s mission is to bring the marvelous, layered world to you. It fuels its readers with accounts of unknown experiences, what it’s like to shake hands with the Dalai Lama, and the best hotels around the world. Right now, you can head to the website and look at some of the most beautiful travel photos, each with a unique perspective and essential artist’s eye. Strange and so special to have SwaggerTag featured on CNN’s immaculate travel website—but there it is!

Mom Inventors Handbook

SwaggerTag is being featured in the
2nd edition of The Mom Inventors Handbook!

The Mom Inventors HandbookI wanted to share with you that SwaggerTag and I are going to be featured in the second edition of a book I’m a big fan of: The Mom Inventors Handbook.

When I first started talking about developing my SwaggerTag concept, my sister-in-law gifted me The Mom Inventors Handbook, How to Turn Your Great Idea Into the Next Big Thing, by Tamara Monosoff. For a few weeks, it collected dust because I was skeptical of it’s title, but one day I decided to give it a read and was amazed with the very useful & actionable information it contained. And despite it being U.S. based, I found it very relevant for my Canadian business.

I became a member of Tamara’s Mom Inventors online community and developed a relationship with her over her Moms Helping Schools program and a few other initiatives. When she decided to write a second edition to her very successful book, she reached out to her community asking for new examples she could incorporate. I responded, along with many others, and was selected to be included in the book. I am the only Canadian!

If you are interested in bringing your own idea to market, I highly recommend The Mom Inventors Handbook. This new edition includes written and personal video stories, like mine, from over 50 entrepreneurs, many of whom used the 1st Edition of this book while developing their products. Tamara provides clear steps from patents to funding to manufacturing to sales to publicity to licensing.

The book will be available for sale starting April 2nd, 2014. In thanks for our participation and help with getting the word out about her book launch, Tamara has invited me to set up an affiliate links, which I’ve done on both (for Canadian residents) and (for U.S. residents), if you care to purchase a copy of your own.

Awesome Bonuses!

Anyone who purchases the book by 12:00 midnight Pacific Time, on Thursday April 3rd, will be entered into a drawing. All you need to do is submit your or book purchase order number at Drawings will be held and announced 9:00 PM Pacific Time/12:00 Midnight Eastern time, April 4th.

Please feel free to share this message with anyone who is thinking of starting their own business.

The Other Top Finalists of the 2014 Mompreneur Award

Meet the fabulous Top Finalist Mompreneurs

SwaggerTag was named as a Top Finalist in the 2014 Mompreneur Award of Excellence along with 11 others. Nine were selected by supporting votes, and 2 more as “Wild Cards” by the judges. It’s an impressive group of women & businesses, and I thought I’d share them. (Please note that I’ve added SwaggerTag to this list, as this post is being shared by some of the other Finalists.)

Lux Keepsake Quilts, Top Finalist
Lux Keepsake Quilts by Angel Dutrisac:
Lux Keepsake Quilts creates beautiful, high quality, quilts using fabrics that are near and dear to the heart, the fabric of your life – clothing. These Keepsake Quilts are designed to be both aesthetically pleasing and practical. They are for picnics at the park, movies on the couch, used for wall hangings or bedroom decor. These pieces are snapshots of time, and made to tell stories, reflect the individual, and most importantly, to create lasting memories for generations to come! Creating high quality, modern keepsake quilts out of old, outgrown, and memory-filled clothing. From baby’s first outfits to t-shirt and memorial quilts, no matter what the raw material, the end result will be a beautiful, solid, luxurious, warm, one-of-a-kind piece that is “worth every penny and more”! These pieces are not your average quilts – they are Lux Keepsake Quilts.

Coupon Christine, Top FinalistCoupon Christine by Christine Hicks
Coupon Christine is dedicated to helping families save money. They strive to be a blog and fanpage where people can learn not only how to coupon successfully in Canada, but have a good time managing their money. It is a very stressful time for many, and Christine Hicks & her partner Lily at feel that teaching others how to save money is their way of giving back to their communities in a positive way. They have a lighthearted approach on their page and their fans come back to enjoy their posts and deals they share because of that. Their site is dedicated to helping those save money. We do not sell anything, but rather run their business on sharing deals, freebies and information about couponing. The product they sell is education and wisdom to others.

Easy Daisies, Top FinalistEasy Daysies Ltd. by Elaine Tan Comeau
Easy Daysies was started on Elaine’s kitchen table, created by parent demand by a school teacher who is blessed to be a mom of three. The goal of Easy Daysies is to create visual schedules & organizational products to help kids have easier days one day at a time – that is how it got its name! In today’s society, we face stress, chaos, and scrambling every day, and Easy Daysies strives to create tools to help busy families and teachers succeed so that all kids can feel successful, confident and happy. Easy Daysies® Daily Schedules help show kids the “shape of the day”. Use these fun magnets for a single routine, like bed time or after school routine, or plan the whole day! This mom/teacher-created product, made with 70% recycled materials, help children become more co-operative, independent, & less anxious because they feel safe & confident knowing what is happening next! Wonderful for helping kids of any age, & children with special needs, deal with event transitions or anxiety.

Dressed To Deliver, Top Finalist
Dressed to Deliver by Julie Ann Berg
At Dressed to Deliver, they strongly believe every woman deserves the option to feel comfortable, confident, concealed and beautiful – before, during and after one of the most important days of her life! Their hope is that our birthing gowns will be a small yet beautiful part of every woman’s child’s birth-day. A fashionable collection of birthing gowns – a great alternative for the unflattering & uncomfortable ‘one size fits NONE’ hospital gown. The birthing gown has all the features of a hospital gown with discreet access for fetal monitoring, IVs & epidural administration, as well as C-section incision inspections & healing. Dressed to Deliver Birthing Gowns are cleverly designed so that they can also be worn as a maternity & nursing dress with access for skin-to-skin contact & breastfeeding.

TravelBug Baby, Top FinalistTravelBug Baby by Sheree Wells
At Travelbug Baby, they make traveling more accessible to families by providing rental baby equipment and supplies to save time, space and money. A more sustainable and green lifestyle doesn’t have to stop when travelling and they are committed to provide eco-friendly choices whenever possible. They are passionate about helping families spend more meaningful time together while sharing what their great city, Toronto, has to offer. They rent top brands of equipment such as Clek, Bloom & Peg-Perego. Their inventory includes strollers, car seats, cribs and eco-friendly supplies. Their gear is selected for quality, safety, portability and ease-of use. All equipment is safety-inspected, monitored for recalls and sanitized using non-toxic cleaners. They help you select equipment and offer recommendations for family-friendly attractions. Their service includes fast delivery, set-up and pick up to a destination of your choice.

Bauer Barrels, Top FinalistBauer Barrels by Ashley Thorpe Bauer
Bauer Barrels makes handcrafted furniture and accessories from reclaimed Ontario wine barrels. They custom make each item from their home-based workshop. They work with their clients to create very unique pieces. They guarantee that no two items are the same as each wine barrel is unique in shape, size and colour. Their mission is to provide high quality and unique handcrafted furniture and products at reasonable prices using reclaimed wine barrels. They strive to use reclaimed wood and sustainable and environmentally friendly resources wherever possible.

Oemi Baby, Top FinalistOemi Baby Inc. by Vanessa Richardson
Oemi Baby’s mission is to create fashionable and functional diaper bags and layette that exceed the highest expectations; backed up by exceptional customer service. Their passion doesn’t stop there; they want to be a part of positive change in the world not only for themselves but for their children, they know giving to those in need has to be a constant focus for their business. Their entire product selection of Diaper bags and layette have been designed by them from seam to seam. They designed a gorgeous functional leather diaper bag that could easily be mistaken for the season’s hottest bag – not a diaper bag. Their bags are made to transition from early baby days to toddler and even back to the office! Their product line includes their custom designed baby sleepers in warm gender neutral colours, and they’re amazing organic cotton, Canadian made oversized swaddle blankets.

SwaggerTag Identification Tags & Logo on BlackSwaggerTag ID Tags by Karen Walker
SwaggerTags are identification tags that reflect your personality and help you keep track of your gear. By customizing with your own photo, image, logo, or message you can let everyone know it’s your stuff. You decide what personal details to include and your SwaggerTag reveals the information only if it is opened. A SwaggerTag is water, weather and impact resistant, with strong attachment points and ties to ensure it will stay with your gear. Available in six distinctive colours. SwaggerTags were created to help families identify their gear and increase the odds of that gear being returned to them if misplaced, while keeping safety, reliability, multi-functionality, affordability and fun in mind. SwaggerTags combine a unique set of features that go well beyond what other id/bag/luggage tags offer, to make them the best way to tag everything that heads out the door with you.

SleepBelt Inc., Top FinalistSleepBelt Inc. by Hayley Mullins
The SleepBelt was designed to facilitate simple, hands free skin-to-skin bonding for moms, dads and newborn babies! We are learning the value of Kangaroo Care, and hope to encourage this healthy behaviour while allowing parents a bit of a break (use your tablet, smart phone, or read!) while baby snuggles securely. Soft, stretchy and snug, SleepBelt is a hands free skin-to-skin support system, designed for babies 0-3 months/up to 15 lbs. Different that a wrap, carrier, sling or skin-to-skin shirt, SleepBelt’s strapless design facilitates easy transfer of baby from chest to crib. It is easy to use (no wrapping, tying or adjusting), is on in seconds, ensures baby stays snuggled in their most comfortable position (knees tucked or froggy-style), and can sub in as a belly binder when baby isn’t in it!

Signature Little Ones, Top FinalistSignature Little Ones by Patricia Mercurio
Signature Little Ones create unique, one-of-a-kind and personalized gifts for babies, toddlers and children. They offer the coolest backpack collections, banks, fabulous room décor pieces and the most adorable hooded towels and luxurious blankets in a wide range of styles and colour choices. You can add your signature by selecting the embroidery option to make it a personalized gift for any little one to enjoy. What separates Signature Little Ones from other businesses is they also offer design services, photography and event planning. Their mission is to not only offer the most elegant and unique baby gifts for any little one to enjoy they also want to ensure your complete satisfaction on every visit. Furthermore, they take great pride in our extensive services in helping parents with any and all of the planning required for their Little Ones.

And as “Wild Card” entries:

Lice Squad, Top FinalistLice Squad by New Dawn Mucci
The Lice Aquad provides professional and confidential pesticide-free head lice removal service as well as safe and effective products to camps, daycares, schools, private homes and other child related organizations. A National franchise system across Canada means you have access to the largest team of head lice removal professionals. Their exclusive line of Nit Pickers Secret products are available Nationally through select drug and heath food store chains. Their company mission is to dispel the stigma associated with head lice and to stop the over use and abuse of pesticides on children and out planet.

myColdCup, Top FinalistmyColdCup by Gwenda Lindhorst-Ko
myColdCup makes a high quality stainless steel insulated cup with a freeze stick inside that keeps drinks below 4C, refrigeration temperature, for 6 hours. Gwenda designed myColdCup for milk, the hardest drink to keep safely cold because of bacteria, the difficulty keeping crevices clean, and the fact that milk warms up faster than other beverages due to its fat content. myColdCup is being used as an alternative to the school milk program because it is much cheaper to bring milk from home. For others who are lactose intolerant, it allows them to take soy milk or other drinks to school. myColdCup is also being used by children who have medical needs which require their drinks to be kept refrigerated, such as allergy formulas. In the US, where kids spend up to half of their lunch time waiting in line for milk, they can now skip the line and have time to enjoy their lunch. Although Gwenda is the primary drive behind the idea, many parents have given input to the design along the way, for which she is very grateful.

Congratulations to all!

Yummy Mummy Club’s “Mompreneur of the Week”

Yummy Mummy Club Entrepreneur of the WeekSwaggerTag has the honour of being featured as the February 24, 2014 “Mompreneur of the Week” on Erica Ehm’s Yummy Mummy Club (YMC). YMC’s Mompreneur of the Week is a regular item posted by Amy Ballon and Danielle Botterell of Spark Consulting and blog Mom Ink.

Amy and Danielle are passionate about all things small business. They frequently speak on the topic of entrepreneurship to the media, at seminars and conferences. Amy and Danielle co-founded Admiral Road Designs, which they sold in 2013 after more than a decade. They also wrote a fabulous book entitled Mom Inc. — How to Raise Your Family and Your Business Without Losing Your Mind or Your Shirt, published in 2011 by HarperCollins. These days, the best friends continue to work together, advising other entrepreneurs via their business, Spark Consulting.

Erica has gone from rock’n roll to rocking the cradle. If you are a Canadian mom, and were a teen or in your 20s in the 1980s, you’re very likely already familiar with YMC & Erica Ehm. Erica was a 1980s pioneering video jockey at the Canadian cable television station MuchMusic, but has collected a dizzying array of other accomplishments since. She is the creator/publisher of the which speaks to the woman in every mom struggling with the reality of being a modern parent. The Yummy Mummy Club was started after the birth of her second child.

The Race for the 2014 Mompreneur of the Year Award

2014 Mompreneur of the Year Award
Once again, SwaggerTag has been nominated for this year’s Mompreneur of the Year Award. I’m thrilled to be part of this program again and in such great company. While there are fewer entrants this time around, the competition is much more fierce and the businesses particularly impressive.

At this stage, the nominees are vying for enough votes to make it into the Top 10, and the opportunity to be presented to the judging panel. This year’s judging lineup consists of women who can certainly teach us a thing or two about how to successfully balance work and family:

  • Maria Locker, Founder & CEO, Mompreneur Showcase Group Inc.
  • Jane Bradley, Group Vice-President and Publisher, ParentsCanada Group
  • Erica Ehm, Creator, Publisher, Yummy Mummy Club
  • Amy Ballon & Danielle Botterell, Co-Founders, Authors, Spark Consulting & MOM Inc.
  • Julie Cole, Co-Founder & Vice-President, Mabel’s Labels
  • Sharon Vinderine, Founder & CEO, PTPA Media
  • The voting began on November 17th, 2014 and will continue to be registered until midnight on March 2nd, 2014. This is a staggering 105 days for all nominees to encourage support. The program is open to Canadian mompreneurs only, and only Canadians are permitted to vote.

    Last year, SwaggerTag managed to come in second place, so there’s only one way I can perform better this year. (For the “official” acknowledgement, head here.)

    Mompreneur of the Year, Vote NowI’d like to thank all my supporters: friends, family, bloggers and fans. If you’d like to add your vote, feel free to click this link, or contact me to be added to my daily reminder email list. Once you’re registered, you just click the link, click to vote, and you’re done!

    West Coast Families Magazine

    SwaggerTag ID Tags get a listing as a WC Cool Finds

    WestCoastFamilies LogoThe word is spreading: SwaggerTags are cool for school! I’m very pleased that we’ve been included in the September 2013 issue of West Coast Families Magazine. You can find us on page 9, or take a peak at this online issue.

    WestCoast Families Magazine is the longest running, largest family publication in the Greater Vancouver area, with 50,000 copies printed each issue, 9 times per year. They focuses on information that is important to local families with regular features like family travel, health, education, contests, cool finds, and parenting, and have become THE Lifestyle guide for local, active, urban families.
    West Coast Families Listing of SwaggerTag ID Tags

    PBG Lifestyle Magazine

    Swag for any Bag

    PBG Lifestyle Magazine features Swaggertag as a creative tag solution for back-to-school.
    PBG Lifestyle Mag LogoHollie Hosler of PBG Lifestyle Magazine paints a compelling picture of why every kid’s school backpack should have a SwaggerTag in her August 12, 2013 posting. And this happens to be the original catalyst for why these creative tags were developed:

    “You spend a horrific amount of money on the backpack at the mall that your lovely child just “had” to have this upcoming school season. As they get into their homeroom class, they see three other students with the same exact bag, overtaking the spotlight that your child was supposed to have. The room, now overpopulated with identical book bags, becomes a worry for you, and a nuisance to your youngster. Here’s the answer: SwaggerTag.”

    Here’s a little more of what Hollie had to say in her article:
    • “Once you have your tag, let the creative juices flow as you customize and personalize your tag any way you want.”
    • “This locket-style product lets you keep personal information on the inside, so it stays private unless it’s opened.”
    • “[T]heir backpack will go back to its rightful owner if it was ever lost or got mixed up.
    • “They are built to last as well.(…)The ties are strong enough to endure any extracurricular-active lifestyle.”
    • “Not only are they useful at school, but SwaggerTags are perfect for anyone!”

    PBG Lifestyle Magazine was created in 2008 to appeal specifically to the over 50,000 plus year-round residents of Palm Beach Gardens and visitors to this Everglades, Florida area. As the headquarters of the Professional Golfers Association (PGA) of America and the self-proclaimed “Golf Capital of the World,” the city has become a magnet for high net worth individuals and celebrities from across the country and the world.

    The York Regions Small Business News

    SwaggerTag picked up in The York Regions Small Business News.

    SwaggerTag, Toronto Small Business
    On July 10th, The York Region Small Business Review picked up my re-tweet about Yashy Murphy’s “Life & Baby” blog post about SwaggerTag. So, yes…that’s a tweet of a tweet of a tweet…or re-re-tweet. I’m not sure exactly how it found it’s way into this great Toronto small business daily online publication, but I was certainly pleased to see it there!
    Toronto small business

    Travel Video News

    Travel Video News reviews SwaggerTags as great travel accessories

    Travel Accessory for Travel Video TV NewsTravel Video News posted a great piece July 9, 2013 to introduce SwaggerTags as great travel accessories with the headline: “A New Cute Travel Product Called the SwaggerTag Helps Personalize All Your Luggage.” Tavel accessory for Travel Video NewsThe writer goes on to say: “A cute item crossed my desk recently that is small, inexpensive, ($3.99 each) and helps you differentiate your luggage from everyone else’s. The part that’s cute is how you can customize it with your own photo, logo or image that floats your boat – like an earring or tattoo for your suitcase! They actually even make terrific tags for pet collars or as gift tags, and who doesn’t love customizing their stuff?”

    The writer even added one to their own gear, saying: “They’re pretty hardy, so it would be difficult for them to be pulled off. I love how my company’s logo fit nicely into the tag, and I keep it on my brief case.”

    Travel Video News is a news wire service that provides travel news, stories, product reviews and video footage to broadcast networks and other news channels and publications.

    The Toronto Star

    Our Customizable Tags Hit The Star

    Toronto Star, Life Section, Feb. 27 2013Nancy White of The Toronto Star, Canada’s largest daily newspaper and online news site, featured SwaggerTag as one of two Toronto-based mompreneurs to be named “Top 10 Finalists” in Canada’s national MomPreneur Awards (Life Section, under Parenting) a a February 29th, 2013 article. Ms. White starts the print and online article with:
    “Although their businesses are different, Karen Walker and Devorah Miller started from the same spot: They were mothers who had a good idea.”
    It goes on to give a great description of why and how SwaggerTag came to be. Red Thread Design and The MomPreneur Awards were given equal attention.
    Click here to read the full article.

    Jewish Scene

    Hot Hanukkah FindsSwaggerTag was pleased to be listed as a great Hanukkah gift in the “Hot Hanukkah Finds” feature in Jewish Scene’s November/December 2012 print issue, and online. Jewish Scene is a national U.S. publication that’s dedicated to connecting Jewish communities by creating awareness about Jewish-related organizations, programs and events throughout the United States and Israel. You can download a copy here.

    Horse-Canada Magazine

    SwaggerTag as Equestrian Accessory

    The Family Horse Magazine, Horse-Canada, included SwaggerTag Identification Tags in their 2012 November/December issue’s annual roundup of gift ideas for horse lovers: “Horse-Canada is here to help with gift ideas in all price ranges that we think are unique and pretty darn fabulous!”
    Horse-Canada told their readers: “The SwaggerTag is an identification tag with personality that helps keep track of your gear such as luggage, tack, backpacks and brush, boot or hat totes.”
    Horse-Canada is an all-breed, multi-discipline magazine with emphasis on equine health, horse care, and rural living and recognizes the inclusion of horses into family life.Horse-Canada December Gift Guide

    Creative Child Magazine’s Toy Guide

    SwaggerTag in Creative Child MagazineAs a 2012 Top Product of the Year winner, SwaggerTag Identification Tags was included in the 2012 Creative Child Holiday/Winter Issue, featuring the Holiday Toy Guide and all the Winners of the Creative Child Awards Program. SwaggerTag is on Page 171, if you’re looking. This year, The Creative Child Awards Program received over 1,500 product entries.

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