The SwaggerTag Story
Like many entrepreneurs, my product was born of frustration. When my firstborn started Kindergarten, she showed up at school with the same pink polka dot backpack as three other girls in her class. I wanted her to be able to readily distinguish her own backpack, and ensure that her teacher, other staff and parents would have a way of identifying her pack if it was left behind. What I didn’t want, however, was for personal information to be on display.
I sought something that was colorful and uniquely customizable; something that balanced a child’s sense of fun with my practical needs and personal taste. The options I found all fell short on some level. Many wouldn’t hold up against an active kid, a distracted teen or an airport carousel. More were prone to unscrew, come apart or break. Plus, with more than one child to consider, they needed to be adaptable, affordable and ready to go after purchase.
The more I thought about it, the more I realized all kinds of my family’s gear would benefit from having an identification tag attached. I soon learned that many people shared my opinion, so I decided to design a better tag: the SwaggerTag.
SwaggerTag is an award winning product: